Ghana's Success Story: Real-Time Insights at a Trade
Expo in Tanzania
The Ghana Trade Expo – Tanzania 2024, spearheaded by the National AfCFTA Coordinating Office (NCO), showcased Ghana's innovation and commitment to cross-border trade. With support from key partners like the Ministry of Trade, UNDP, and the World Bank, the event highlighted Ghana's role in fostering economic collaboration within Africa.
The Challenge
NCO needed a streamlined registration process and real-time data insights to manage participants and track business-to-business (B2B) engagements, sales, and inquiries efficiently.
The Solution
Partnering with Dataware Tech, the Expo leveraged a robust digital platform, integrating registration, QR-enabled networking, and a real-time dashboard. Key innovations included:
- Streamlined Registration:A user-friendly web app enabled participants to register easily, with personalized tags enhancing their event experience.
- Real-Time Dashboard:KPIs such as sales metrics, participant demographics, and B2B interactions were visualized for actionable insights.
The Impact
- Simplified event management for organizers and participants.
- Enhanced B2B connections, increasing business opportunities.
- Data-driven insights for decision-making and future planning.
This digital transformation not only optimized the Expo but also reinforced Ghana's position as a premier trading hub under the AfCFTA framework, driving economic growth and partnerships across Africa.
"We have developed an excellent partnership with Dataware's
Their dedication and creative approach have been remarkable."
— William Osei, CEO, WB Solutions
