Entries by derrick

Tropical Cables Data Utilization

Transforming Sales Processes through Data Utilization for Tropical Cables


Tropical Cable and Conductor Limited (TCCL) is one of Ghana’s leading manufacturing companies, specializing in producing high-quality cables and conductors. With a strong commitment to excellence and customer satisfaction, TCCL has been in business since 1997 and has accumulated numerous accomplishments throughout its years of business.  

TCCL has been diligently collecting diverse customer data to enhance their services. As they continuously pursue the goal of delivering high-quality and genuine service to their customers, they are actively exploring ways to optimize the collection and utilization of this data. 


TCCL was facing limitation of their current data analysis capabilities. This causes them to miss out on valuable insights and trends hidden within the data. Without proper analysis they may not fully understand customer preferences and areas for improvement. 


Our team collaborated with TCCL’s team to gain insights into their sales process and ERP implementation process. We conducted on-site visits and thoroughly examined the operations. As part of this phase, we offered consultation services, which involved compiling a comprehensive report based on our findings. The report not only highlighted our observations but also provided recommendations regarding essential data points to be collected at all customer touchpoints. Additionally, we supported TCCL in ensuring the implementation of these recommendations to enhance their data collection practices. 



Tropical Cable and Conductor Limited (TCCL) is a leading manufacturing company in Ghana, known for producing high-quality cables and conductors. They recognized the need to optimize their data collection and utilization to enhance customer service.  

By collaborating with external consultants, TCCL gained insights into their sales process and implemented recommendations for data collection. This enabled them to better understand customer preferences and areas for improvement.  

Organizations can learn from TCCL’s example by prioritizing data analysis, seeking external expertise, and implementing recommendations to improve their own operations. 


Delivering Analytics for the Ghana Expo Trade Mission in Kenya – 2023

The project aimed to provide analytics and insights for the Ghana Expo: Kenya 2023, a trade mission organized by the National AfCFTA Coordinating Office (NCO) in collaboration with Ghana Export Promotion Authority (GEPA) and Ministry of Trade and Industry and in partnership with UNDP, GIZ and the World Bank.

The scope of our work was focused on event registration, participants feedback and B2B engagements. The team executed a streamlined registration process for visitors, officials, organizers, and exhibitors, conducted surveys to gather feedback, and collected data on business interactions. By employing robust methodologies, advanced tools, and generating a comprehensive dashboard, the team significantly contributed to the trade mission’s success.


The team adopted systematic methodologies to achieve project goals:

1. Registration Management: The team leveraged a web-based platform for efficient registration, ensuring accurate data collection and storage.

2. Visitor and Exhibitor Surveys: Surveys were conducted to capture pre- and post-expo experiences, collecting valuable feedback to evaluate satisfaction levels and identify areas for improvement.

3. B2B Engagement Data Collection: The team implemented a mechanism to track and record sales and B2B engagements, providing insights into the nature and quality of business interactions.

Tools Utilized:

Tools were employed to streamline processes and analyze data:

1. Registration Platform: A web-based registration platform facilitated seamless registration, data validation, and reporting, integrating with other tools for analysis.

2. Survey Tools: Survey tools allowed for customizable forms data capture.

3. Data Analytics and Visualization: Data Analytics and Visualization are a crucial elements of the business decision-making process. It helps the stakeholders to recognize patterns in the data and devise profitable business strategies.



The project yielded significant outcomes for the trade mission’s success:

§ Efficient Registration Process: The streamlined registration system ensured a smooth and error-free process, improving the overall event experience.

§ Valuable Insights: Visitor and exhibitor surveys provided valuable insights into participant experiences, satisfaction levels, and improvement suggestions, enabling data-driven decisions and tailored offerings.

§ Enhanced B2B Engagements: Data on B2B interactions facilitated the identification of successful collaborations, partnership opportunities, and areas for improvement in fostering productive engagements.

§ Actionable Dashboard: A dynamic and visually appealing dashboard presented key metrics, trends, and insights, enabling the client to monitor progress, evaluate success, and identify areas for improvement.


By implementing robust methodologies, leveraging advanced tools, and delivering actionable outcomes, the project team successfully delivered analytics for a trade mission. The efficient registration process, valuable insights from surveys, enhanced B2B engagements, and the comprehensive dashboard played a crucial role in driving the success of the trade mission. This project exemplifies the value of analytics in optimizing events and fostering meaningful business interactions.